Aperol is an Italian aperitif originally produced by the Barbieri company, based in Padua. Aperol is now produced by the Campari company. While Aperol was originally created in 1919, it did not become successful until after World War II. Its ingredients are, among others, bitter orange, gentian, rhubarb, and cinchona.
In the immediate post-war period and in later years, Aperol became popular all over Italy, particularly with young adults active in their social life.
In the 50's the famous recipe that made Aperol Spritz so popular was born. This is also the period of "Il Carosello", the first Aperol TV commercial.
Aperol, with the acquisition by Gruppo Campari, continues strong advertising campaign behind Aperol Spritz and becomes more international. These are the years when Aperol intensely communicates with art, advertising, fashion and lifestyle, achieving resounding success in Italy and around the world.
The brand is supported through strong international sponsorships and campaigns. Aperol Spritz ready-to-serve is launched.
The Aperol Spritz Life is contagious and spreads quickly among everybody, reaching town squares in the form of a world record event and with a new TV commercial with a lively and cheerful atmosphere.